Quote From Smashing Magazine
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Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.
www.smashingmagazine.com
www.smashingmagazine.com
How to Catch Your Audience's Attention
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Let’s say you’re driving down the freeway at 65mph and you see the roadside plastered with advertising posters on both sides. Some small, some large, all meant in some measure to cause you to remember a brand or identity, to keep that company name in your mind. The more saturated the roadside becomes with advertisements, the more the brand has to be distinctively creative, unique and memorable.
Generally, the eye-catching ads are mostly the ones with witty taglines that are easy and fun to remember. As much as the colors of the images and fonts being used are important to make it easy on the eyes, the idea actually has to be unique and simple enough to be separated from other commercials.
The same principle applies to any website. Though a user won’t necessarily be passing by your site at 65 mph, there is a certain bounce rate — visitors who leave your site shortly after entering it. For many websites, these rates are much too high. This poses a very similar challenge to those who design billboards. You have a very short amount of time to capture your audience’s attention and to keep it for long. With that in mind, here are some principles for developing billboard-style Web designs.
-Smashing Magazine
These creative Ideas can be applied to pretty much anything. I find this very relevant for package design as well, you want to catch the consumers eye and make a lasting impression.
Generally, the eye-catching ads are mostly the ones with witty taglines that are easy and fun to remember. As much as the colors of the images and fonts being used are important to make it easy on the eyes, the idea actually has to be unique and simple enough to be separated from other commercials.
The same principle applies to any website. Though a user won’t necessarily be passing by your site at 65 mph, there is a certain bounce rate — visitors who leave your site shortly after entering it. For many websites, these rates are much too high. This poses a very similar challenge to those who design billboards. You have a very short amount of time to capture your audience’s attention and to keep it for long. With that in mind, here are some principles for developing billboard-style Web designs.
-Smashing Magazine
These creative Ideas can be applied to pretty much anything. I find this very relevant for package design as well, you want to catch the consumers eye and make a lasting impression.
What Makes a Good Package Design?
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There is a belief among packaging experts that consumers can be convinced to buy, if the package that contains the product caters to the right senses. Designers have spent years testing packages, doing marketing studies, logging reaction habits from various targeted groups, just to come up with the perfect appeal to their packages.
Color of course, plays a very important role in these projects. It was not until after 1950 that much attention was even given to what the container of a product looked like. Most items were packaged in functional wrappers that were designed to protect and deliver. But that has all changed. These days, impulse purchasing makes up almost 75 percent of the consumer spending, and if the package fails to project the right message, it might be left sitting alone on the shelf. Prior to the debut of a product, teams research such decisions as bold versus soft colors, what the lettering looks like, placement of packaging banners and how large the container should be.
Because of color trends and the ever-changing design taste of the consumer, the average life span of a package is two and a half years. If a company doesn't invest in repackaging efforts, the product itself will look like yesterday's news and the newer more current designed product will be more actively purchased.
What Makes Up A Good Design?
Color is definitely the number one factor when designers determine a packaging design. The design teams know that people react differently to different colors furthermore, through physiological response testing, certain patterns can be traced. Color sends subliminal messages to people and most of us react basically the same to some colors. Manufactures utilize this information to make their product more sellable.
As consumers, if we are aware of the work that goes behind presenting a product in the most eye-catching package, we will be able to look past it and take a hard look at the product itself. After all, that is what we are really purchasing.
article found- http://couponing.about.com/cs/aboutcouponing/a/colorme.htm
Color of course, plays a very important role in these projects. It was not until after 1950 that much attention was even given to what the container of a product looked like. Most items were packaged in functional wrappers that were designed to protect and deliver. But that has all changed. These days, impulse purchasing makes up almost 75 percent of the consumer spending, and if the package fails to project the right message, it might be left sitting alone on the shelf. Prior to the debut of a product, teams research such decisions as bold versus soft colors, what the lettering looks like, placement of packaging banners and how large the container should be.
Because of color trends and the ever-changing design taste of the consumer, the average life span of a package is two and a half years. If a company doesn't invest in repackaging efforts, the product itself will look like yesterday's news and the newer more current designed product will be more actively purchased.
What Makes Up A Good Design?
Color is definitely the number one factor when designers determine a packaging design. The design teams know that people react differently to different colors furthermore, through physiological response testing, certain patterns can be traced. Color sends subliminal messages to people and most of us react basically the same to some colors. Manufactures utilize this information to make their product more sellable.
As consumers, if we are aware of the work that goes behind presenting a product in the most eye-catching package, we will be able to look past it and take a hard look at the product itself. After all, that is what we are really purchasing.
article found- http://couponing.about.com/cs/aboutcouponing/a/colorme.htm
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