Everyone needs fashion clothes for everyday, so it's a constant competition to be the most stylish. To stand out from everyone trying to do the same thing, is now a talent. A person's clothes can make or break someone who's trying to make it out in the world. And since it's the first thing anyone can see about a person, it's also the first thing they judge them on.
It's a booming industry, one of the most lucrative in the world. Billions are spent every season. Not just on the clothes but on the presentation of them to the public. Fashion shows are theatrical shows, with all sorts of gimmicks to bring audiences to view otherwise ignored collections. Whilst there are other shows that people would give a leg and an arm to attend. The hallowed names in the fashion industry that are talked about in near reverence, but can also drop out of sight at the moment they make a mistake in what they make. It's a vicious business and everyone is out for the kill. Now the world is everyone's critic, anyone with an internet connection can bash a budding designer's dream, all it takes is someone important enough to say it.
It's so easy to keep track of trends and be the fashionista in any crowd. These days, all you need to get fashion news is to open your mobile phone. Even Twitter has fashion accessories updates that regularly come every few minutes. What's hot, what's not, it can change from season to season, or it can reincarnate in a different getup. It can get overwhelming for anyone wanting to stay on top of the fashion scene. Blogs, news sites, articles all provide a barrage of information to the everyday fashionphile. People can even just use these sites to actually shop for the stuff they just read about. It's that easy, they just have to digest it.
Fashion clothes become more and more outrageous to make an impact. Whilst others proclaim to be perennial classics. Cone bras clash with little black dresses as each person strives to find the middleman, or go the extreme right or left. Fashion bags always have an "It" bag for each season. Lines form to buy one bag for thousands of dollars, waiting lists for years are created. Bags no longer just something someone uses to carry stuff in, it's sometimes the focal point of a fashion statement. An eye-catching bag on an otherwise staid outfit can bring it to life. It's the details that count. Fashion rules the world, and everyone wants to follow the law.
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