Branding

Branding, what is branding? Based on the research and reference branding is a word that define brand as a name, sign, symbol and term or even a combination of them. Branding is used to identify a certain product or item. The function of branding is the most important part of advertising, this is because branding helps to get the audience to know the what a certain product can do to settle their problem, in fact branding tells the audience that the certain product is the only product to the solution of a problem.

Based on the research to have a good branding you need this following objectives: 
  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty
To achieve a good branding, the branding itself must understand the customers or audience needs and wants. The branding must understand the customers. To do this, the company need to know their best strategies in any aspect to capture an audience or customers.  

 

Mcdonald is known as a famous fast food brand. Mcdonald is a brand that is well-known all around the world.I can say that it serves the best fast food and it is simply delicious to compare to other fast food.


 reference : http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm

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