Based on the research to have a good branding you need this following objectives:
- Delivers the message clearly
- Confirms your credibility
- Connects your target prospects emotionally
- Motivates the buyer
- Concretes User Loyalty
Mcdonald is known as a famous fast food brand. Mcdonald is a brand that is well-known all around the world.I can say that it serves the best fast food and it is simply delicious to compare to other fast food.
reference : http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm
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